Culture & Values

MISSION

As a first-class manufacturer, we contribute to the social development by providing customers with first-class products through devotion to our main business.

VISION

To become No. 1 in terms of quality and the NO. 1 company in the business world by promoting “Symbiosis of tree (WOOD) and human (ONE)” and “Creation of a high quality living space”.

VALUES

DREAM

Let’s always dream big, and keep trying to make it happen.

PROACTIVE

Let’s always confront any difficulties with enthusiasm, sincerity, and creativity.

PRINCIPLE

Let’s always adhere to the 3 Gen Principle: Gemba (Site), Gembutsu (Object), Genjitsu (Reality) in order to see the essence, to think deeply, and then continue to act.

CUSTOMER SATISFACTION

Let’s always see from the customers’ perspective, and continue to provide products and services that are satisfying and heartwarming.

REACHING GOALS

Let’s always aim high, achieve it with tenacity, then share the joy together.

CREATIVITY

Let’s always think, and create a new history with an open mindset and the effort to act.

SELF-REFLECTION & GRATITUDE

Let’s always reflect upon oneself with an honest heart, work with a grateful heart, so we grow every day.